The Costa Mesa Police Department is promoting the KEEP KIDS ALIVE DRIVE 25® (KKAD25) program. This is a national safety awareness program designed to encourage motorists to observe the residential speed limit.

To deliver this message, the KKAD25 Program utilizes yard signs (18" x 24"), placed within residential neighborhoods in a concentrated area for a period of two to three weeks. To date, KKAD25 is working with contacts nationwide and word is spreading fast. Involvement can be as extensive or as limited as desired. Initial studies indicate that over 75% of drivers who drive past a KKAD25yard sign apply their brakes and slow down.

Program guidelines and procedures for the City of Costa Mesa’s program are as follows:

If your neighborhood is administered by a homeowners association, obtain written approval from the HOA. This letter must be written to the Costa Mesa Police Department and must designate the Block Captain responsible for placement/setup and take down. This letter should be submitted with the application.

If no HOA is involved, a designation of Block Captain is still necessary.

A preliminary sketch indicating the area to be covered, and possible placement points, should be attached to application. After submission, this will be finalized along with the number of signs to be used, specific dates, and duration of program with the KKAD25 Coordinator.

The application must be signed by the designated block captain prior to submittal.

Block Captain Responsibilities

• The designated Block Captain is responsible for the following:
• Place signs in approved locations.
• Place signs indoors at night to prevent vandalism or theft.
• On program completion date, wipe clean signs and stakes and call the KKAD25 coordinator for sign retrieval.

For information regarding additional ways to be involved, please call 714-754-4902 or  e-mail kkad25@ci.costa-mesa.ca.us.